company history

It all started in 2008 with a circle of friends and family, and a handful of high-end properties along Scenic Highway 30A. At the time, the vacation rental market was in dire need of change for homeowners and guests alike. Although small, our newly-minted company was determined to be an agent of that change. What would we do differently? Focus on a set of core principles that included honesty, integrity and hard work. How would we set ourselves apart? Offer exceptional service by maintaining an exceptionally high one-to-four employee-to-property ratio.

The strategy worked. As the seasons came and went, we took on one amazing property after another, gradually building an extraordinary portfolio of high-end luxury homes, and commensurately hiring the best local professionals. Over time, word spread that 360 Blue offered not only amazing homes but extraordinary boutique-level service.

All the while, we were looking for ways to innovate. This was perhaps most evident when we developed a mobile app that allowed guests to communicate with us in real-time. It proved so popular that it’s now used by property managers around the world. Heartened by this success in the tech space, we went on to develop Key Data Dashboard, an industry-leading revenue management software tool that helps our homeowners achieve greater occupancy and revenue.

With success came growth. In 2017, we acquired the entirety of the St. Joe portfolio in WaterColor and WaterSound. A few years later, we partnered with Natural Retreats, a leading luxury vacation rental company with 15 destinations nationwide. The merger brought together two of the strongest brands and management operations in the luxury vacation rental space and gave our Emerald Coast homeowners access to a vast new market of high-end vacation travelers.

Our mission, of course, continues. In 2022, we made one of our most consequential investments yet, launching Callista, an all-new brand dedicated to our portfolio of single-family luxury vacation homes and condominiums. Callista was developed and curated with this category of vacation home exclusively in mind. The company would have its own dedicated General Manager, Property Manager and Revenue Manager. The brand would feature its own website, tailored marketing and dedicated service providers to help these homes thrive in our ever-evolving marketplace here on the Emerald Coast.

From day one Callista has been a resounding success. Today, the program provides world-class service, ensuring guests the vacation of a lifetime. The Callista team extends the same level of service to each of our cherished homeowners who can rest assured that their home is being cared for at every level.